The house
Made in Lagos. Made to a specification.
Whiterock is an organic botanical body, bath, hair and fragrance care house. Small batch, traceable, and written down before it is made.
Why we exist
Three honest gaps.
- 01
Chemistry she cannot read
Mass-market products lean on sulphates, undisclosed fragrance loads and ingredient lists written to be skimmed rather than understood.
- 02
Local, but unproven
Small natural makers sell without NAFDAC registration, batch records or stability testing. Quality changes between one jar and the next.
- 03
Premium, but imported
The trusted botanical brands are priced for another economy, so a repeat monthly purchase quietly becomes an occasional treat.
The answer
Care that feels grounded, sacred and alive.
Grounded
Earth-led colour, mineral texture, steady form.
Sacred
Faith is the foundation of the house, not the slogan.
Alive
Small batch, traceable, made to a written specification.
Why now
A market that has grown up.
₦250bn+
Nigerian beauty and personal care market
12%
Compound annual market growth
70%
Of inputs sourced inside Nigeria
61–72%
Gross margin across the range
Figures from the Whiterock market and range plan. Product registration, INCI labelling and export documentation are planned steps, not present-day certifications.
Where we are going
Lagos first. Then outward.
A deliberate sequence: prove the ritual at home, then follow the community.
- Wave 1Nov 2026
Lagos
Headquarters, laboratory, flagship retail and direct digital.
- Wave 2Q1 – Q2 2027
Abuja · Port Harcourt · Asaba · Kano
Regional stockists, pharmacy channel and church distribution.
- Wave 3Q3 – Q4 2027
London · Johannesburg · Toronto · New York · Maryland
Diaspora distribution via agents, community and independent apothecary retail.
- Wave 4Q1 – Q2 2028
Dallas · Houston · Dubai · Doha
Church-anchored community distribution and premium gifting.
Built on the Rock. Made to Glow.
Organic botanical body, bath, hair and fragrance care · Made in Lagos, Nigeria