Material choice does most of the work of the identity. Colour and typography follow, but the hand of the pack is what tells you what kind of house this is.
Uncoated ivory
Soft-touch and subtly fibrous, used for cartons and labels across the range.
Olive glass
Deep translucent or opaque olive, reserved for wash, oils and balms.
Matte clay
Warm terracotta used as a controlled category accent — scrubs and exfoliants.
Brushed gold
Pumps, collars, lid edges and fine foil details. Gold is a touchpoint, never a field colour.
