Every Whiterock pack follows the same four-step sequence: symbol, brand signature, gold separator, product information. Name first, type second, volume last.
Formats change by function — a wide ivory tub for Pearl Cream, a softened-oval olive bottle for Living Water, a paper push-up tube for Pearl Lips — but the arch label silhouette and the single gold separator never move.
Colour blocks as wayfinding
A base band or side panel distinguishes formats without breaking the family. Crown Cleanse and Crown Restore invert each other exactly: ivory body with olive cap, olive body with ivory cap.
Restraint as a rule
The dot and rule device is used once per face. Gold is never used as a background. Nothing is added because there is room for it.
